Simon Cowell unveils billboard for UK boyband recruitment campaign

By on Wednesday, June 5, 2024

Music mogul Simon Cowell reveals his mission to discover the UK’s next boyband megastars, commencing nationwide auditions later this month.

Cowell surprised Londoners today by pasting up a massive billboard that read, ‘Simon needs you! Future megastars wanted for new boyband. No time wasters.’

The unexpected sight of the Britain’s Got Talent star turned heads as he was seen scaling a ladder in dungarees, armed with a brush and bucket of poster paste.

Cowell appointed creative agency Taylor Herring to lead the PR and marketing for the campaign.

Creative production agency St Marks Studios – supported on the COOH installation.

The new venture comes 14 years after the launch of his last boyband sensation, One Direction, which was formed on the X Factor in 2010.

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