Ordinary floats giant bottle down the Thames. Or did they?
By Staff on Friday, February 16, 2024
Skincare brand The Ordinary showcased its reformulated product with a giant bottle on the river Thames.
A 12-metre version of the product was placed on a boat to sail down the river on a The Ordinary-branded boat.
The bottle, standing at 12 meters tall made a notable passage by Tower Bridge, which was raised to accommodate its journey.
This brand have confirmed it was part of a larger CGI-based campaign rolled out across Europe – which has us asking ‘did the Thames stunt really happen’?
