Ordinary floats giant bottle down the Thames. Or did they?

By on Friday, February 16, 2024

Skincare brand The Ordinary showcased its reformulated product with a giant bottle on the river Thames.

A 12-metre version of the product was placed on a boat to sail down the river on a The Ordinary-branded boat.

The bottle, standing at 12 meters tall made a notable passage by Tower Bridge, which was raised to accommodate its journey.

This brand have confirmed it was part of a larger CGI-based campaign rolled out across Europe – which has us asking ‘did the Thames stunt really happen’?

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