NatWest release Christmas board game to educate Brits on financial scams

By on Tuesday, November 28, 2023

NatWest has announced the launch of ‘All Mod Cons’ – a board game which aims to smash conversational taboos around family finances and educate the British public about modern scams – just in time for Christmas. 

 NatWest has launched the game with a striking Christmas-ad style video starring Jeff Brazier and his son Freddie.

The Braziers arrive to bring the festive spirit to a bored family and introduce the game, before events take a dark turn, as the realities of falling victim to fraud takes its toll on the players. 

The game play features prevalent scams including phishing, fake emails, impersonation scams, crypto refund swindles, get rich quick schemes and purchase scams.

The campaign and game was created and delivered by agency Taylor Herring.

The video pays homage to both the classic seasonal board game adverts of the 1990s and the stark public service announcements of the same period. 

 The board game, which will be available to play in select NatWest branches, was created by a team of game developers in partnership with the Bank’s fraud team, following research which revealed that 67% of British adults would like to learn more about how scammers operate and the different type of scams to help avoid falling victim. 

NatWest research identified the most prevalent scams which all feature in the game. 

Other popular cons in the last 12 months included romance scams, crypto refund swindles, get rich quick schemes and purchase scams.  

According to new NatWest research, Christmas is one of the busiest times of the year for scammers, with 17% of British adults reporting that they receive more approaches by scammers around the festive time of the year. The number of purchase scams reported by customers is up by 41% around this time, and 44% of those surveyed admitted that they worry one misstep with a scammer could result in Christmas being ruined. 

Stuart Skinner, Fraud Expert from NatWest, who commissioned the game after its own data showed an increase in the number of scams that customers were being targeted with, said: “The festive season is a time to spend with family having fun, but the fun can quickly end if one of you is hit by a scam. Our ‘All Mod Cons’ campaign has been created to help increase knowledge of scams by getting people talking and learning about them, which is a major step in combatting them.” 

Copies of the board game will be available to play at selected NatWest branches from 1st December.  



Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...