Heinz calls fans to put a label on their love with limited-edition tattoo

By Evie Moysen on Thursday, November 30, 2023

Calling all diehard ketchup fans… Heinz has teased a limited-edition ketchup bottle that doubles as a tattoo stencil!

Over the years, Heinz’s cult following has resulted in some seriously questionable tattoos. Fans of the brand have been known to get tattoos such as the logo or the bottle itself.

In light of this, Heinz have decided it’s time to make things official… The brand have created a one-of-a-kind peelable bottle label that can be used by tattoo artists to give fans the perfect saucy tat!

“When we found out that there were people all over the world with Heinz tattoos, we couldn’t ignore their commitment. So we took one of our most distinctive brand assets, the label, and turned it into a way of celebrating and inspiring our fans’ irrational love”

The campaign taps into Heinz’s worldwide fanbase and celebrates their irrational love for the iconic red condiment, whilst hilariously shedding light on the crazy lengths people will go to for the product.