O2 turn devoted rugby fans into a majestic painting outside the Louvre

By on Monday, September 11, 2023

As the official sponsor for England Rugby, O2 have chosen to honour rugby fans by creating a unique art installation which seeks to immortalise the role that fans play in rugby – and have displayed this outside of the iconic Louvre Museum in Paris.

The grand artwork, created by award-winning Canadian artist Vincent McIndoe and titled ‘Wear la Rose’, is unveiled as England gears up to face top-tier opponents in the Rugby World Cup held in France.

The painting uses the ‘French Romanticism’ style which captures the intense emotions and drama that fans often go through whilst watching a game and supporting their team.

Simon Groves, director of brand and marketing at Virgin Media O2, said: “Our Wear la Rose campaign has England Rugby fans at its heart, championing their support and capturing what it really means to be a fan. Whether supporting the squad from home or cheering them on in France, we’ve got O2 customers covered with inclusive EU roaming and a range of Priority perks. As proud partners of England Rugby, we’re behind the team and Wear la Rose with pride.”

This project was created in collaboration with agency VCCP London, alongside global content production studio Girl&Bear and digital innovation company Bernadette.

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