Are you sober-er than a 8 year old? Toyota demonstrates drunk drivers are just like kids

By on Thursday, May 4, 2023

Toyota highlights drunk driving being very similar to putting a child behind the wheel.

Toyota has found research implying that an intoxicated driver’s reflexes and hand-eye coordination are similar to those of an eight year old.

The Toyota Kids advertisement, created by DAVID São Paulo agency, depicts children crashing their toy cars and motor bikes,  similarly to adults who get behind the wheel after consuming alcohol. Even if “it was only one drink”, as many have excused.

Although many Toyota cars are fitted with ‘Safety Sense’ technology as standard, yet the brand continues to emphasise that this feature is not enough to overcome intoxication.

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