A (sand) castle fit for a king

By on Thursday, May 4, 2023

easyJet Holidays have built a mini replica of Buckingham Palace made entirely out of sand as research has revealed that 70% of Brits on holiday over the long weekend will be celebrating the Coronation.

The stunning sculpture of the UK’s most popular landmark unveiled today was put together using a specially crafted Buckingham Palace sandcastle bucket and was commissioned by easyJet Holidays to mark its ‘Holidays Fit For A King’ summer promotion. 

The end result is a scale model sandcastle of King Charles’ official London residence, which measures 3ft wide by 0.8ft high by 0.6ft deep and contains 3-4kg of sand.  It could very easily be mistaken for a professional sand sculpture.

The sandcastle bucket, which was modelled around the original palace design, contains 760 windows and four gates. The finished sandscape scene created by Levi also includes figurines of both King Charles and Queen Camilla in front of the palace.  

The prototype mould was specially commissioned by easyJet Holiday’s to celebrate the King’s upcoming Coronation, with plans to produce further sandcastle buckets dependent on consumer demand. 

The ceremony, which falls on May 6th, is the first to be held in over 70 years and as such Brits will be given 8th May off as an extra bank holiday in addition to the May Day bank holiday on the 1st. But, it seems not everyone will be using the day to head down to London, throw street parties or wave Union Jack flags from their windows.   

Instead, the vast majority of Brits plan to take advantage of the double bank holiday and have planned a trip abroad, with over half booking a holiday at a favourite destination of the royal family such as Malta or Corfu.  

Garry Wilson, CEO of easyJet Holidays comments: “With so many Brits keen to celebrate the Coronation whilst on holiday either from beaches, swimming pools or resort bars we wanted to create our very own tribute to King Charles III by immortalizing his official London residence Buckingham Palace out of sand.   

“We are thrilled that little Levi was given the opportunity to test our new prototype sandcastle bucket on West Wittering beach and we can’t wait to see how our customers who will be on holiday this weekend embrace the festivities around the coronation.” 

To celebrate the King’s Coronation easyJet Holidays is launching its ‘Holidays Fit For A King’ summer promotion, which is available in selected 5-star hotels, across 66 beach and city destinations. All packages include flights, accommodation, 23kg luggage per person, and transfers on beach holidays. 

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...