World’s first breast cancer screening bra for Black women launched
By Jess Gaynor on Friday, February 10, 2023
Love & Nudes and McCann Canada collaborate to create The Stage Zero Collection following shocking statistics
The skin tone lingerie brand, Love & Nudes, have introduced a new line named The Stage Zero Collection. The company worked with medical professionals to replicate breast cancer symptoms in the bras, and have created the bras in a variety of skin tones, being the first in the world to create a breast cancer screening bra for Black women.
In their research, Love & Nudes found that that Black women face a 40% higher death rate of breast cancer than non-racialized women. Despite this, nothing had existed until now to help Black women identify the symptoms on darker skin tones.
Additionally McCann Canada and Love & Nudes also highlighted that breast cancer screening begins in most provinces in Canada at 50, yet Black women start to show symptoms at 40. Together they have started a petition on change.org to change this! See link here to find the petition.
To take a look at Love & Nudes brand new The Stage Zero Collection range, click here!