Outdoor exhibition of iconic kids TV characters promotes Sky Kids launch

By on Tuesday, February 14, 2023

Iconic children’s TV characters Morph, Miffy and Where’s Wally have been reimagined as giant artworks as part of a new family-friendly pop-up experience in London.

A 3M illuminated Miffy sculpture was spotted in Observation Point on Southbank.

A three-metre-high statue of the timeless TV character Morph appeared over night at Potters Fields, next to Tower Bridge.

…and a gigantic Where’s Wally puzzle was displayed in Shoreditch.

The campaign was devised and delivered by creative agency Taylor Herring.

The characters have been installed to celebrate the launch of a new Sky Kids TV channel which brings 24-hour ad-free programming, curated to follow the rhythm of a child’s day.

Miffy’s Adventures Big and Small, Where’s Wally and The Epic Adventures of Morph are set to air on the new channel from today.

Lucy Murphy, Director of Kids Content at Sky, said: The new Sky Kids TV channel is finally here with a breadth of new Sky Originals and familiar favourites set to air. Alongside premium entertainment, the new channel will have shows that span important themes including emotional resilience, positive well-being, saving the planet and so much more, providing children and families alike with content that both inspires and entertains at all times of the day. What better way to mark the occasion than by bringing some of Sky Kids’ most iconic characters to life, because we know when you fall in love with a show when you’re little, it quickly becomes part of everyday family life. The Sky Kids channel will also introduce new faces that will soon be loved just as much!”



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