Yungblud performs intimate gig for the release of Samsung’s latest foldable smartphones

By Joe Colquhoun on Friday, August 27, 2021

Brit Award nominee, Yungblud delighted fans at an exclusive gig last night in partnership with Samsung to launch their new Samsung Galaxy Z Flip3 and Z Fold3 phones.

The 24-year-old star, known for his post-emo sounds left fans in awe after a 7-song performance outside Samsung’s flagship building KX, located in Coal Drops Yard, Kings Cross.

Yungblud, whose album Weird recently topped the UK album charts, performed on an incredible rotating stage with a massive ‘folding’ screen behind him – providing incredible visuals throughout the night.

All of this was made possible with help from The London Community Gospel Choir and well-known graphic designer Aries Moross, who teamed up with Yungblud to create a special three-way collaboration on the single ‘Mars’.

The concept for the concert was directly inspired by the Multi Window capabilities on the new Samsung foldable smartphones, which allow three apps to run simultaneously on the same main screen.

Yungblud said: “I’ve loved every minute of performing for my fans over the last few weeks man. After such a long time out from playing live, to be part of this Samsung experience that brings three different amazing acts together has been wild. Collaborating with Aries Moross, a personal hero of mine, who’s pushing the boundaries of sexuality and gender, and the London Community Gospel Choir on a song that means so much to me was something I’ll remember for a really long time.”