Escape with Harley Davidson and Droga 5 in their new surreal ad
By Joe Colquhoun on Tuesday, February 18, 2020
Harley Davidson have released a brilliant 60-second ad promising to cut through the noise of everyday life, to escape the incessant updates, reminders, and alerts from our connected devices and to simply, breathe.
For many of us, the first thing we see in the morning is the glare from our phone as we check our emails and scroll through last night’s texts. As tech improves and our attention towards it increases, Harley Davidson is offering something that not many other can. It makes sense then that the vehicle with the fewest restraints is the one that will bring you the most freedom.
Creating new campaigns that take a legacy brand in new directions is especially challenging, but Droga5 succeeds here by bridging a classic idea of independence with the grim realities of modern life.