Burger King jumps on the banana bandwagon
By Joe Colquhoun on Tuesday, December 10, 2019
When French gallery Perrotin unveiled Comedian, Maurizio Cattelan’s $120,000 conceptual art piece (a real banana, duct taped to the wall) it sent the internet’s meme-machine into overdrive.
The nonsense isn’t over yet. Burger King France has jumped on the bandwagon, featuring it’s very own ‘French Fry taped to a wall’ in response to Maurizio Cattelan’s ‘Banana taped to a wall’.
In comparison, the French Fry didn’t quite amass the same value, coming to a paltry €0.01 price tag. That’s €19,999 less than the banana, a fantastic deal if you ask us.
The idea is the latest out of Buzzman, the agency also recently responsible for BK’s typo-ridden campaign and another that deliberately failed to tell consumers where the nearest restaurant was.