Premier Inn launches ‘Pillow Fight Club’ – and we all know the first rule…
By Lucy Turner on Monday, September 30, 2019
Hotel chain Premier Inn has announced a ‘Pillow Fight Club’ – as a fun and innovative way to recycle the chain’s old soft furnishings as it gears up for the launch of its ‘best ever’ pillow.
Just like it’s Hollywood namesake, the first rule of Pillow Fight Club, is you do not talk about Pillow Fight Club – well, except for right now.
The new ‘best ever’ pillow is due to be rolled out across the companies’ 800 hotels, meaning that up to four hundred thousand leftover pillows are up for grabs up and down the UK, before they are recycled.
Premier Inn has decided to have some fun with their leftover pillow stock and use it to inspire Brits to start their own Pillow Fights Clubs, with events taking place in London, Edinburgh, Cardiff and Bristol.
The most famous scene from the Hollywood blockbuster, which celebrates its twentieth anniversary this Autumn, has been recreated in a bid to explain the eight simple rules of Pillow Fight Club.
Leading the shot-for-shot remake is the clubs very own mini Tyler Durden, a character famously immortalised by Brad Pitt in the cult classic movie.
Sarah Simpson, Head of Product at Premier Inn said “Pillow fights are one of the few childhood ‘sports’ people can take through to adulthood and still be good at. Because of this, we thought Pillow Fight Club would be the perfect way to use leftover pillows before they’re recycled and bring families together to have some fun. With the launch of our new pillow in hotels and available to purchase online it seems like a perfect time to open up the club to Brits across the country and who knows just how many Pillow Fight Clubs will start to appear.”