Just Eat and Greggs launch delivery service with custom ‘Sausage Roll Sidecar’

By on Thursday, July 4, 2019

To celebrate Greggs new alliance with delivery platform Just Eat, the pair have unveiled the world’s first custom ‘Sausage Roll Sidecar’ in a campaign from Taylor Herring.

The custom delivery bike was created over two weeks by a team of designers and was inspired by the push bike Greggs founder John Gregg used in the 1930s to deliver his baked goods.

The exciting new partnership is currently live in nine shops in London, Newcastle and Glasgow, acting as delivery hubs to serve over 1 million households across the three cities. To help hungry Greggs fans join in the celebration, Just Eat is currently offering free delivery on all orders, with no minimum spend.

Self-confessed Greggs fan and reality star Joe Swash was enlisted to reveal the ‘Sausage Roll Sidecar’ to the public at a London Greggs store. He commented “With Greggs now on Just Eat, breakfast and lunch just got infinitely better! Their Bacon Rolls are my favourite, I reckon I’ll be putting a few cheeky orders in myself!”

The unique bike and sidecar are now due to travel over 400 miles delivering free sausage rolls to Greggs fans in Newcastle and Glasgow, where customers will also be given the chance to take photos with the vehicle.

Graham Corfield of Just Eat said, ‘We’re delighted to welcome Greggs to Just Eat bringing customers even more of their favourite food brands at the tap of the app. Britain’s love affair with Greggs isn’t slowing down so what better way to celebrate than with a speedy Sausage Roll-inspired delivery bike!’


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