Introducing the The Beezza: the first pizza for bees from Papa John’s
By Mark Perkins on Wednesday, July 17, 2019
Papa John’s has a new pizza out, the Bee Sting, which includes a spicy Amarillo chilli and a honey drizzle to balance the sting of the heat.
To celebrate the launch, the brand has created the world’s first ‘Beezza’ – a pizza designed exclusively for bees – with a mission to get Brits feeding our hungry bee population.
Despite bees playing such a crucial part in pollinating the food that we eat, the impacts of climate change mean that native bees are struggling to survive.
The ‘Beezza’, is less than one inch in diameter, made with real Papa John’s dough, based with passata and topped with wild flowers including; Forget Me Nots, Rose Geraniums and sprinkled with a mix of local pollen, Rosemary and Thyme.
According to experts, all of these are favourites with bees, thanks to the fragrances, colours and easy-to-access nectar.
Although The Beezza is not available to purchase, Papa John’s is supporting the work of the Bumblebee Conservation Trust by giving out packs of native wildflower seeds via its social channels, to enable customers to grow plants that attract bees.
For those who don’t have green fingers, the brand is also switching their online charity partner to the Bumblebee Conservation Trust, between 15th July – 1st September 2019, to allow customers to donate change from their orders on www.papajohns.co.uk.
The campaign is the latest work by W.