KFC cheekily calls out chicken shop imitators in latest campaign
By Georgina Vincent on Friday, March 22, 2019
In their latest campaign KFC have cheekily taken aim at chicken shops across Britain, calling them out for their blatant imitation of the Colonel led poultry power house.
High-streets up and down the UK play host to an alphabetised catalogue of chicken shops mimicking the chain’s name and logo. From the AFC’s to ZFC’s, the uncanny likenesses are undeniable.
The campaign’s new 60- second TV ad, created by Mother, sees Colonel Sanders cruising the streets of London; passing a myriad of copy-cat chicken shops to the soundtrack of The Godfather. The spot seeks to make the point that despite all aesthetic similarities, the imitators are unable to compete with the taste of KFC’s “original recipe”.
Meghan Farren, chief marketing officer at KFC UK and Ireland, said: “It’s flattering to have this entire legion of imitators and we wish every chicken shop out there the best of luck. But there’s nowhere else you can get the Colonel’s original recipe. We invest time, effort and skill into freshly hand-breading Kentucky Fried Chicken in our kitchens – all day, every day – and that’s why you can only get KFC at KFC.”