Clear Channel Sweden is lending its digital billboards to help Stockholm’s homeless
By Staff on Wednesday, January 2, 2019
This winter, Clear Channel Sweden is lending its digital billboards to help Stockholm’s homeless find their nearest shelter through new innovative technology.
The project sees ad content from Clear Channel’s digital billboards replaced with directions to the nearest homeless shelter when the temperature drops to freezing conditions, helping to protect the homeless from the cold winter weather.
The pilot initiative uses data sources such as time, weather and location as triggers so that when the temperature drops below City of Stockholm’s crisis limit of minus seven degrees Celsius, Clear Channel’s digital billboards display directions to open shelters nearby.
Across Stockholm, 53 billboards have been activated for the programme, focusing on areas that are known to be gathering points for homeless people, which will last over two months.
Ola Klingenborg from Clear Channel International, said: “Our billboards are located where people are, and thanks to technology, we can develop solutions that can help both people and cities. This is something we see as an extension of our work in creating true value in the cities we operate in.”