Dave’s ‘Be the mate you’d want’ campaign
By Jessica Kane on Thursday, December 6, 2018
Dave has partnered with CALM and made a campaign to show viewers how they can help a friend during a tough time.
The campaign lists the qualities that make a mate – including:
- not mentioning that fiver you owe him
- never telling anyone about the Brighton underpants incident
- honestly telling you if you can pull off a leather jacket
- texting you to make sure you’re OK
Instead of just watching the TV ad, the ad encourages viewers to send their mate a text to see how they are, right then and there.
Dave has also released beer mats and coffee cups reminding people to check their mate’s OK.