Dave’s ‘Be the mate you’d want’ campaign

By on Thursday, December 6, 2018

Dave has partnered with CALM and made a campaign to show viewers how they can help a friend during a tough time.

The campaign lists the qualities that make a mate – including:

  • not mentioning that fiver you owe him
  • never telling anyone about the Brighton underpants incident
  • honestly telling you if you can pull off a leather jacket
  • texting you to make sure you’re OK

Instead of just watching the TV ad, the ad encourages viewers to send their mate a text to see how they are, right then and there.

Dave has also released beer mats and coffee cups reminding people to check their mate’s OK.

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