McDonald’s host VIP experience to launch Signature range
By Staff on Thursday, August 16, 2018
The McDonald’s High Street Kensington store received a one day only VIP makeover yesterday to launch the brand’s new Signature Collection of burgers.
Worlds away from the late post-night-out cheeky McDonald’s experience that many of us are used to, lucky visitors were welcomed by a red carpet, uniformed butlers, a string quartet and tables were strictly reservation-only.
The interior was also exquisitely decorated with burgundy drapes, ornate candelabras and more cutlery than has ever been seen in a McDonald’s branch.
The one-off pop-up was designed by Made in Chelsea’s Mark-Francis Vandelli and was a publicity stunt for McDonald’s new Signature Collection.
Guests could choose between three types of burgers – The Classic, the BBQ and the Spicy.
The new menu was created by the Chefs Council, an elite group made up of food specialists and chefs that had a chance to work in world-class famous Michelin Star restaurants and cooked for royalty.
Source: The Tab