Bloody Good Period and Ohlala team up to create edible tampon macarons

By on Thursday, May 10, 2018

Charity organisation Bloody Good Period have teamed up with “London’s premium macaron provider” Ohlala, to create a sweet treat that looks anything but.

In a bid to raise awareness for women who cannot afford sanitary products they have revealed the Tampon Macaron.

Each box will contains eight almond flavoured macarons each filled with a fresh vanilla, raspberry or rose buttercream acting as edible blood, complete with an authentic edible blue ‘string’ of raspberry. Which all sounds delicious until you remember what it looks like you’re eating.

The company aims “to create a sustainable flow of sanitary protection for all women, refugees and asylum seekers.” The box will cost £24.50 with £10 going directly to women in need.

Emily Keogh, MD of Palm PR & Digital, the agency who worked on the campaign said: “We were thrilled to work with Ohlala and Bloody Good Period on this bold and provocative campaign to help fight period poverty in the UK. Palm PR & Digital is a food and drink agency with particular experience in innovative brands that break convention, so Ohlala Founder Meredith O Shaughnessy’s brilliant initiative was the perfect project for us. The team secured coverage for the statement patisserie across a range of print and online titles, including the Metro Online, Mail Online and MTV. The tampon macarons were featured as Time Out London Magazine’s ‘comment of the week’, being the story that caused “the most consternation”. There was also a raft of social media coverage, with Time Out Food & Drink, Metro and The Sunday Times Style Magazine tweeting about the “bloody delicious” confectionery.”


By @jackhbass

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