Public asked to share their ‘#bubblebeard’ to raise money for bowel cancer

By Rich Leigh on Monday, December 14, 2015

In the second brand-charity partnership in as many posts, bathstore has teamed up with Decembeard, to raise money and awareness for people affected by bowel cancer.

The bathroom retailer is asking members of the public to give themselves ‘bubble beards’, asking them to share photos on social media using #bubblebeard and make a donation. Donations can be made via text by texting BUBL15 £2 to 70070 to make a £2 donation.

Support a fantastic cause by sharing a #Bubblebeard selfie for @Decembeard and texting BUBL15 £2 to 70070 to donate. pic.twitter.com/pH0SzycxAj

— Matt Lucas (@RealMattLucas) December 14, 2015

Famous faces involved with the campaign include comedian Matt Lucas, presenter Kate Garraway and BBC Radio 1’s Chris Stark, who have all shared their own #bubblebeard selfies.

The money raised through the DecemBeard campaign will help fund Beating Bowel Cancer’s vital services, supporting patients and families of those affected by the condition.

Involved agency: Frank PR