Pantone plan to bring colour to Seoul monsoon season

By on Monday, November 2, 2015

Pantone have teamed up with a group of South Korean designers to organise this colourful PR stunt in anticipation of the country’s monsoon season.

In a project entitled ‘Project Monsoon’ the streets of Seoul will be painted using hydrochromatic paint which stays invisible when wet. When the storms┬ároll in, vibrant paintings will fill the streets for the 3 weeks, and rainy days will have never been more uplifting.

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