Ben & Jerry’s rename Chocolate Chip Cookie Dough to “I Dough, I Dough” in same-sex marriage celebration

To celebrate the legalisation of same-sex marriage across the US, Ben & Jerry’s has honorarily renamed its Chocolate Chip Cookie Dough ice cream to I Dough, I Dough for the summer, at participating Ben & Jerry’s Scoop Shops nationwide.

It can also be bought online through the Human Rights Campaign).

Brilliant work, and as Björn Loesing said when he tweeted with it, ‘excellent preparation and planning’.

PR campaign fans might also remember this from 2013, when Ben & Jerry’s partnered with Stonewall to campaign for marriage equality in Britain, renaming its ‘Oh! My! Apple Pie!’ ice cream to ‘Apple-y Ever After’.

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