Beer brand targets women with gender and age detecting billboard
By Craig Knowles on Thursday, May 14, 2015
German beer brand Astra, promoted their beer to women of all drinking ages, with the world’s first female and age detecting billboard which interacted with passersby.
The stunt specifically targeted women of drinking age, engaging them with relevant videos and offering free beer. The software was able to differentiate between their target audience and men or under drinking age women that were observing the billboard, informing them that the advert was not for them.
While this isn’t the first time with have seen billboards that interact with pedestrians before such as the Homeless Puppy Billboard, the clever stunt targets a specific demographic offering specific interactions based on the situation, similar to how shop assistants would interact with customers. The stunt shows just what the future may hold for advertising.