UK TV channel targeted at 16-35 year olds switching off to encourage young voters
By Rich Leigh on Monday, April 27, 2015
On May 7th – the day of the general election in the UK – Channel 4’s popular channel for da yoof dem, E4, will ‘switch off’, in order to encourage more young people to vote.
Between 7am-7pm, viewers will see ‘Darren’, the man in charge of keeping E4 on air.
Dan Brooke, Channel 4’s chief marketing officer said: “Less than half of under-25s voted at the last election so we’ve engaged the most powerful weapon that we have at our disposal to try and boost that number – switching off their favourite TV channel for the day.”
Cheers to Adrian Bradley for tweeting with this.