April Fools’ Day PR stunt round-up 2015
By Rich Leigh on Wednesday, April 1, 2015
It’s APRIL FOOLS’ DAY.
It’s the day brands tweet something they’ve spent weeks working on (or, alternatively, haphazardly Photoshopped in a few minutes) and then ruin it all anyway by ending it with #AprilFools.
This here is a round-up, in no particular order, of those I and the ladies and gentlePRs of Twittertown have spotted.
Feel free to tweet me @RichLeighPR or email rich at prexamples dot com if I’ve missed any, I’ll be adding to it throughout the day.
— Virgin Trains (@VirginTrains) April 1, 2015
Park Inn by Radisson
Park Inn by Radisson has launched E-scapes – the world’s first ‘virtual holiday’ experience on social media – allowing customers to appear to be on a trip away according to their social channels, whilst actually still at home.
Kim Kardashian jelly mould. The picture says it all. Cracking effort.
Firebox also ‘released’ this in relation to Miss Kardashian’s egotistical boyfriend, Kanye West:
Aaaaand… this. An ‘internal selfie stick‘: the perfect tool for the more intimate selfie’. Fuck’s sake.
Macmillan Cancer Support
Macmillan Cancer Support has today announced the launch of a brand new fundraising event: the Push A Sprout Up A Mountain With Your Snout challenge. The new event, which is ‘due’ to take place on 1 June 2015, was inspired by Macmillan fundraiser Stuart Kettell, 49, who last year spent four days pushing 22 brussels sprouts to the summit of Mount Snowdon with his nose.
Dr Oetker Baking
— Dr. Oetker Baking UK (@DrOetkerBakes) April 1, 2015
Mastercard has, in partnership with former England rugby captain, coach and personal hero Martin Johnson (WWHHHHHHYYY JOHNNO, WHYYYYY?), ‘retired’ the PIN number 2003 – as apparently, loads of rugby fans took to using it after England won the World Cup more than *sniff* a decade ago:
Hunter announced ‘the original dog boot’ – something I swear I’ve seen before, but nonetheless… APRIL FOOLS!
Domino’s Pizza has unveiled a ‘driverless delivery vehicle’:
Language service Rosetta Stone has launched ‘Rosetta Stone for Dogs’, a new course enabling you to learn how to talk to your pooch:
Middlesbrough Football Club
Should Middlesbrough FC win promotion to the Premier League after a six-season absence, the club says it will replicate Mount Rushmore at Saltburn’s Huntcliff, starting with head coach Aitor Karanka (more info here): Beefeater
Ahhh, the old name change stunt. This time, Beefeater restaurants have rebranded to appeal more to veggies:
Although the title of ‘the world’s first piggyback service’ was taken the other day by a South African brand (written up on PRexamples.com here by Don Ferguson), that hasn’t stopped taxi app Hailo doing exactly the same thing:
Pie purveyor Pieminster has launched scented candles:
The world’s first robot estate agent, apparently – though some might disagree:
Since launching its Brian the Robot collectible toy, Confused.com says it’s become Wales’ ‘largest toy manufacturer’:
Underwater gaming tech – actually the only April Fools’ Day thing I can see trending:
Swizzels have launched the world’s first ultra-violet edible sweets – Parma Ultra Violets:
Pet Freestyle areas & personal pet coaching sessions – allowing gym goers to work out alongside their pets
— Fitbit UK (@FitbitUK) April 1, 2015
Notonthehighstreet.com / Happy Hatchery
Struggling to think of what type of Easter egg to give this year? Then choose the personalised and fertilised egg this April Fool’s Day, that’s delivered in incubator vans and ready to hatch on Easter Day! Pizza Hut
After ‘years in the making’, the scratch and sniff Pizza Hut menu lets your nose choose your order:
It seems you can get every type of chocolate these days and now with beetroot flavour, you really can!
Ideal Home Show
The latest in horticultural technology and only available today: The Grow-Your-Own-Home
New ground-breaking service that lets customers nod off and have a power nap when they hit an afternoon slump.
Unveiled their latest job role and position following the turmoil of recent weeks.
We’re hiring! Application details to follow. pic.twitter.com/aLKUVWoUjt
— BBC Two (@BBCTwo) April 1, 2015
Coca-Cola / London Eye / British Space Research Programme
Zero gravity experience that allows individuals to see the famous sights of London in while floating in the air.
The latest in men’s fashion with the clip-on-bun
BLOC Hotels / Bloc Airlines
The world’s first all bed airline traveling from London to New York at £45 each way! (we wish)
Royal National Institute of Blind People (RNIB)
We all love our feline friends and the CATNAV scheme trains cats to guide blind and partially sighted people:
Moorish Smoked Humous / Little Soap Company
From the names of the collaboration you know what’s coming, that’s right it’s a Smoked Humous scented face mask:
Free organic guaranteed delivery by vegan hippee bikers, sounds too good to be true? Well it is!
Transporter Screen the latest in projection screen innovation:
Daily Mirror / Smart Energy GB
This morning it was announced that ‘The Office of Estimation’ would install an interim government based on estimates, caused brief panic for those not versed in the April Fools’ Day ways. The stunt was in a bid to ‘highlight the absurdity of the fact that so many of us estimate our energy bills’.
Thanks to Warwick Emanuel’s Nicola Jenkins, Pretty Green’s Lucy Porter, Jessica Hall, Houston PR’s Inderdeep Gill, Jenny B, Anna Addison Associates’ Anna Addison, Ketchum’s Kate Matlock, Citizen PR’s Tom Winterton and all those from brands who’ve tweeted/emailed in – I’ll continue to add credits throughout the day…
(Note, Pocket-lint.com also has a good round-up, of more tech-influenced April Fools’ Day efforts. Hat off to them).