Public ignore growing street lump in Cancer Research campaign

By on Tuesday, March 10, 2015

The focus behind many campaigns is to grab attention, but the recent Cancer Research UK campaign attempts to highlight just how much we might be ignoring something.

https://www.youtube.com/watch?v=RO_ksc4NbS0

The premise is simple, a giant lump on the side of a public road that increasingly grows with time. Hard to ignore right? Wrong.

The bulge grows to an astonishing size with pedestrians walking by and seemingly ignoring it.

It’s a genius of a campaign that makes a compelling statement about the necessity of taking notice and spotting signs of cancers early on.

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