Londoners challenged to virtual stare off in bus stop campaign
By Rich Leigh on Monday, December 1, 2014
In a campaign for contact lens brand Alcon DAILIES, facial recognition technology was used at bus stops to facilitate a stare-off between members of the public and four pre-recorded characters (each of which you’ll hate).
If the member of public won, a contact lens trial voucher was printed for them, there and then, which is neat.
The campaign also included a west London vs. east London stare-off in the Westfields on the weekend of the 24-26th October. According to the release:
The London Stare booths saw shoppers in west London go eye-to-eye with shoppers in east London, live, in a virtual staring contest for bragging rights and vouchers for a free contact lenses trial
Here’s the video for that:
Involved agency: Razorfish