#FACupAdventure celebrates history of FA Cup with trip to South Pole

By on Wednesday, December 10, 2014

To celebrate the FA Cup’s 143 year history, the famous jug was sent to the South Pole to create a picture story about the “adventure of the FA Cup” with renowned adventure photographer Martin Hartley.

FA Cup 3

To get fans of the famous competition involved in the celebrations, the FA has asked them to submit their own FA Cup Adventures via pictures on Twitter – using the hashtag #FACupAdventure – to be included in an FA Cup 2014/15 Adventure Book. Fans who submit their adventures will have the chance to win prizes throughout the competition, including the chance to win tickets to the 2015 FA Cup Final. Younger fans will also get the chance to take the FA Cup on their own adventure – e.g. taking it to school or having a sleepover with it.

FA Cup

The innovative campaign was thought up by the team over at Mischief PR and has already gained widespread coverage. Photographer Hartley said of the project: “Taking the FA Cup to the South Pole was a truly exciting and unique journey, but it is just the beginning. I look forward to seeing what football fans up and down the country capture at FA Cup match days.”

FA Cup 2



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