#Hashtag Stories
By Dan Glover on Thursday, April 10, 2014
The Sun is Britain’s biggest-selling paper.
Its journalism has a reputation for fueling conversations up and down the country.
And now the newsbrand has introduced the simplest of innovations to claim ownership of those conversation-starting stories.
It has become the first newspaper to print #hashtags alongside stories, enabling readers to continue the conversation online and helping a new generation discover Sun content.
Really, really simple (and surprised it’s a ‘first’), but it’s proving very effective and is a talking point in itself.
DISCLAIMER: The Sun is a client of The Academy
