Dominos produces live feed of melting ice sculpture & asks viewers when it’ll break

By on Thursday, February 6, 2014

Dominos has created an ice sculpture that is currently melting, and is asking viewers to guess when it will break.

The pizza chain has uploaded a live stream of a melting delivery man holding a box on YouTube, and the person who correctly guesses when the box will drop will win a year’s supply of pizza.

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A simple stunt utilising various social media platforms and fun talkability factor, this is a great way to engage with customers. #Dominosmeltdown is currently trending on Twitter and fans seem to be loving it.

Have a look at the melting man:

https://www.youtube.com/watch?v=Y6e5zIEFXBo
 

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