Dominos spoofs British Airways with #lookdown campaign
By Alex Mansell on Tuesday, December 3, 2013
We’ve all seen British Airways’ inspired #lookup campaign, you may have seen Powwownow’s potential spin-off, and now comes the latest parody, from Dominos.
It sees a Dominos driver on his way to deliver a pizza to a young boy, who ‘looks down’ from the billboard in anticipation. Dominos describe the video as ‘a lighthearted take’ on the BA campaign which ‘has its tongue firmly planted in its cheek replicating the same look and feel of the famous British carrier’s ad but with an added pinch of playfulness’.
Nice bit of piggy-backing there Dominos!
Involved agency: Arena
Check out the video here: