The World’s First Shoppable Music Video

Clothing retailer SSENSE teamed up with newly signed rapper/singer Iggy Azalia to make her music video for the single, ‘I Think She Ready’ the World’s first interactive shoppable one.

The Canadian retailer uses an interactive hotspot technology from wireWAX in which the viewer is prompted with a “Shop This Look” link. If selected, the video will pause, and a box will appear with the artist’s outfit laid out in its entirety, presenting each item available for purchase through the brand’s webstore.

Everything you see is available to order, and you can watch the video here.

     

(HT: Pav Grewal)

Fashion Technology