Nike Laser Beam Football Pitch #Mipista
By Andrew Barratt on Sunday, June 23, 2013
Nike launched a cool campaign in Spain called #Mipista.
Finding somewhere to kick a ball around in the city can be a challenge, which is why Nike paired with Doubleyou to make things easier for football players around the world using a laser-projected pitch.
Using an app, or the Mipista website, soccer players with nowhere to play in the city could request a visit from the company’s laser-equipped van. The van’s specialised crane would then be raised above an open area of space, before projecting the digital soccer field onto the urban landscape.