Kraft’s controversial saucy protagonist is condemned
By Rachel Trawicki on Thursday, June 20, 2013
American company Kraft has come under fire from Christian group One Million Moms (OMM) for its ‘Let’s Get Zesty’ campaign for a salad dressing which includes a male model in various states of undress.
The advert depicts Anderson Davis or his alter-ego ‘The Zesty Guy’ wearing nothing but a strategically placed picnic blanket alongside the slogan ‘Silverware Optional’.
Whilst many enjoy the tongue-in-cheek campaign that no doubt draws comparison to Old Spice Guy, OMM state “Kraft has gone too far and will push away loyal, conservative customers with this new ad campaign”.
Kraft have defended their scantily clad spokesman saying that “‘Zesty Guy” is a playful and flirtatious way to reach our consumer, people have overwhelmingly said they’re enjoying the campaign and having fun with it”.
Source: The Washington Post