Commuter Kitchen launch Underground campaign
By Rosie Daly on Wednesday, June 5, 2013
Using insight from a survey, Commuter Kitchen has launched a new campaign to reach Londoners as they travel home. Research found that one in two people buy fresh groceries on the way home from work, with that in mind Commuter Kitchen want to tempt commuters with recipes when they are at their hungriest.
Video recipes by celebrity chef Lisa Faulkner will appear on CBS Outdoor’s cross track projection screens in Tube stations across central London, showcasing mouth-watering dishes developed to tantalise the taste buds of travellers on the Underground.
Commuters can access a selection of videos and ingredients used in the recipes by visiting www.commuterkitchen.co.uk, where they can also vote for their favourite recipes and post comments on Twitter via #commuterkitchen.
Source – The Drum