Mercury Energy boosts the battery with positive energy
By Annalie Brown on Thursday, May 24, 2012
The concept of paying it forward and sharing “good energy” has become a driving force (no pun intended) for Mercury Energy’s latest PR campaign.
Mercury decided it wanted to share stories of good deeds, and also reward people for doing so. And so the Good Energy Taxi was born.
Mercury’s Cassie Roma says “The inspiration behind the taxi was finding a medium where people could boost good energy and share it in the digital space as well as in tangible ways in the real world. The good energy taxi is literally a physical mechanism to pay it forward.”
The taxi offers people free rides, and they help to boost the battery in the cab by doing something nice for others.
People are also able to boost the battery by tweeting #GoodEnergyTaxi or by liking the Facebook page, also which includes a map of where the taxi has been, photos of the passengers, as well as live twitter streams.
Commenting on the results, Cassie says: “We’re seeing a great uptake in people chattering about the taxi online via Facebook and Twitter,sharing the stories and photos.
The agency involved was TBWA/Tequila.