The power of a twig
By Ed Staples on Tuesday, March 13, 2012
Kiwi cider company, Monteith, popped twigs in their cider to underline the fact they use fresh fruit (not syrup concentrate) when they brew up.
Plus… they knew it would kickstart drinker reaction.
Cue comms storm across social and traditional media. And a massive run on their cider to the point of selling out.
Neat. Shows what can be done when you have a strong story to tell across PR and ready-to-go responsive advertising.