FREE NOW creates UK’s first drive-thru wedding service
By Mark Perkins on Friday, September 11, 2020
How do you celebrate the union between two ride-hail apps? This summer black-cab app FREE NOW merged with private-hire app Kapten. ‘Black cabs tie the knot with eco-friendly Prius is a start’ but, the creative team at W took it a stage further.
One of the consequences of the pandemic and lockdown has meant couples all over the country had to cancel their summer wedding plans. Enter FREE NOW to the rescue with the UK’s first drive-thru wedding service..
Launched a radio campaign offering all-expenses paid, quickie weddings, four UK-based couples finally got to say ‘I Do’ Vegas-style, after having to postpone their nuptials.