BBC hands the marketing of Peaky Blinders to fans of the cult show

By on Thursday, August 8, 2019

The BBC has unveiled its new marketing campaign for Peak Blinders Season 5 – sourcing all the artwork from fans of the cult show.

Back In June the BBC announced it wanted people from all walks of life to show their love for the show through art and this week revealed the results.

Chris Hooper, head of marketing at BBC One and iPlayer said: “We wanted to land the return of the show with real impact and scale and celebrate its cult fandom.’

‘BBC Creative had the bold idea to hand the reigns of our billboard imagery over to the fantastically creative fans who know Tommy Shelby and his gang inside out, so we’re looking forward to partnering with some of them to bring the show to an even bigger audience.”

15 winners received £1,000  – with their fan art used on out-of-home sites.

Credit: BBC Creative with Talent House

Verdict: An unexpectedly bold creative move by the corporation and a brilliant result.


6 comments on BBC hands the marketing of Peaky Blinders to fans of the cult show

  1. Avatar P Reape says:

    About time the BBC did something decent!!

  2. Avatar Elaine Holland says:

    Excellent artwork gives a real feel for the programme – so looking forward to series 5 the storyline and the music

  3. Avatar A Dawyduk says:

    Love the forum, very innovative. Plus added bonus of seeing the characters done in artistic setting !

  4. Avatar Andy Sullivan says:

    One of Birminghams finest Artists ‘Jnxy’ has his studio/gallery in the Custard Factory.
    You will be hard-pressed to find a better display of Peaky Blinder Character paintings/drawings anywhere and i do mean anywhere..
    Apart from that you can actually see Jinxy at work so pop down and buy him a coffee…

  5. Avatar Pete Way says:

    Think some credit needs to go to Talenthouse (they have been doing this for quite some time for brands) – so an even better if not entirely true PR story

Leave a comment to A Dawyduk