Kellogg’s turns packaging black and white to make breakfast more creative

Kellogg’s hopes to make breakfast more creative. In Australia the cereal giant has temporarily made the packaging for its most popular varieties black and white, in a partnership with Crayola, encouraging consumers to ‘colour and win’. Black and white packaging will be released across major retailers, offering consumers the chance to ‘Colour & Win’ gift … Continue reading Kellogg’s turns packaging black and white to make breakfast more creative